Publicity Specialist Training for Virtual Assistants
Calling all Virtual Assistants and Online Support Professionals…
Every business owner wants to be the called-on expert from the media … they crave the right kind of publicity to build their credibility, exposure and expert status ….
Do you have the skills to write, distribute, pitch, follow-up and successfully manage a publicity campaign for your clients?
“Announcing the First Ever ‘Publicity Specialist‘ training for Virtual Assistants”
From the desk of: Cindy Greenway
Hello fellow online adventurer!
- Would you like to specialize in one of the most in-demand services required by top clients?
- Are you ready to jump into a specialty area that very few Virtual Assistants know and understand, and captivate a steady stream of great clients?
- Would you like to confidently say that you CAN support your clients in building their credibility via the media?
Publicity is one of those things that very few business owners have the time to manage, yet they all want it. It’s not enough to implement a strategy here and there … consistency is key.
Clients Need Someone Who Can Setup and Manage the Creation, Implementation and Delivery of their various Publicity mediums …
There are a handful of business owners out there that seem to get all the publicity on specific topics. This isn’t by accident … they’ve worked hard to consistently implement specific strategies that attract the media and therefore generate publicity.
It means more than distributing an article here and there or a press release every few months … it’s about a consistent plan of action, filled with various vehicles to connect the business owner with the targeted media.
In order to do this well, you need to understand what captivates the media and how to execute the strategy.
Publicity Strategy + Multiple Mediums + Consistency
= Credibility and Expert Status
Every day business owners experience frustration when they see a competitor quoted in the media on a topic that they specialize in.
Why? Because they want to be the ‘go to’ person the media calls on when they need an expert to discuss specific topics. They feel complete frustration that they don’t have the time to consistently implement the strategies needed to build exposure with the ‘right’ people and therefore be considered an expert by the media.
Publicity tactics have been around for years … however the implementation, delivery and follow-up has always been a challenge. In today’s world with the internet and additional avenues to connect with targeted media … you’d think it would be easy to get attention and gain exposure. Right?
Well, it’s not. And to top it off … other than pricey public relations consultants … there are very few online professionals that understand and offer any publicity specialist expertise.
This couldn’t be more frustrating for the business owner … they ‘know their stuff’, consider themselves a specialist on specific topics, have great information to share, a desire to be heard and be considered an expert by the media and their target market, yet they don’t have an efficient and professional system to effectively run a publicity campaign to build their credibility and gain exposure for their business.
With Publicity development, implementation and delivery skills in your Virtual Assistant portfolio, you can provide clients with the support they desperately need to build an effective publicity campaign and attract the credibility and exposure they want!Here are just a few things you will be able to do once you have completed the ‘Publicity Specialist for Virtual Assistants’ training:
You will learn how to:
- Find the exact keywords and phrases you must include in your press release that will attract attention.
- Write and distribute a newsworthy press release so it’s posted on the front page of Google almost every time.
- Write killer articles so they get noticed by your targeted media.
- Distribute your articles so they generate the attention you want all over.
- How to recycle material – write the “key points” once and use them over and over again in various ways.
- Create a professional media kit that get your client get noticed.
- Write an effective proposal that will help your client stand apart from their competition.
- Pitch to the media - how to effectively connect with the media, including newspapers, TV stations, radio etc.
- Avoid the most common mistakes in getting book and product reviews.
This is the only Publicity Specialist class specifically created for Virtual Assistants!
There are some (very few) other training programs out there on how to build publicity for online based business owners – however this is the first program of it’s kind that specifically teaches the Virtual Assistant how to successfully create and distribute publicity strategies.
As you may already know … our goal is in giving Virtual Assistants the skills they need to:
- provide the services business owners desperately need
- support them in identifying an area of specialty – if they desire to minimize the number of services they provide and want to specialize in just a few areas
- encourage them to build the business they really want and work with the people that appreciate them the most
- build a successful business while generating the most revenue possible.
And so we have asked Publicity Expert Diana Ennen to join us at Hot Skills VA Training to deliver this training for Virtual Assistants who are eager to add these skills to their tool belts.
Here’s just a little bit about Diana …
Diana Ennen is the publicist to numerous authors, business owners, etc., and author of numerous books. This year Diana celebrated her 23rd year in business as President of Virtual Word Publishing in Margate, Florida.
She has been featured in numerous books, magazines and media including CBS News, Publix Magazine, Readers Digest, Wall Street Journal, Family Circle, Entrepreneur Magazine, Business Week, Smart Money, USA Today, Woman’s World, Forbes, and Home Office Computing, and books from Stephanie Chandler, Ellen Parlapiano and Pat Cobe, Liz Folder, Marie Bailey, Priscilla Huff, and many more.
Diana has successfully been able to get her clients featured in such magazines as: Woman’s World, USA Today, Wall Street Journal, Good Housekeeping, Redbook, Readers Digest, Entrepreneur, Women Entrepreneur, Business Week, Parents Magazine, Parenting, Real Simple, Woman’s Day, Microsoft Soft Business, and numerous newspapers, radio, TV, segments.
We are simply thrilled to have Diana join us for this training!
Here’s what recent graduates of Hot Skills Training programs have to say:
“This training has changed my entire outlook about what I can actually do for my business and for my clients’ businesses. I had no idea that I can actually add so much value to someone’s business.
I used to think all there is to do is the usual stuff, like typing, Powerpoints, bookkeeping, etc. and that actually was a concern for me. A concern because I found that quite boring. I wished the job as a VA would be challenging and interesting and with the Hot Skills course I learned that it actually IS interesting. And additionally, thanks to the mindset we learned and the Online Business Manager concept, the sky really is the limit.
Now, after taking the Hot Skills course, I know what I can actually do to accelerate a business’ success. I have learned how to set up teleclasses, what one can do with the shopping cart system (offering ebooks, products, classes, etc.), how easy it is to stay in contact with potential clients without thinking about it all the time because I can automate it. I also learned to stop thinking of myself as an employee and more of a savvy business partner to my clients.
~ Heike Miller
www.paexcellence.co.nz
“As a VA specializing in Webinar set up and recording I had been getting more and more requests from clients to offer their recordings as paid info products. This was an area I really wanted to explore but I knew that I would need some experience with a shopping cart in order to offer this service.
I was delighted to learn about Tina and Cindy’s Hot Skills for VAs class as many of the classes focused specifically on the practical skills I would need to set up the shopping cart, set up the info product and even create the affiliate program.
I have taken a lot of VA training but this program really gets to the nuts and bolts of how to accomplish each task step by step. Also, having the video recordings to refer to each time I forget something has been very helpful.
Since I took their class this past June I have been able to set up three clients in the shopping cart and racked up a nice chunk of hours for doing so. In addition, I can now charge those clients a monthly retainer for maintaining the cart. I wish more practical skills-based training like this was more readily available for us VAs.”
~ Michelle Schoen
VaDemoGirl.com
“When I took the Hot Skills course I had not yet opened my business but during the course I was able to narrow my focus on what services I will actually offer. Thank you for that because I thought there was no end to the training I needed.
This is the perfect class to take if you are interested in Virtual Assistance to the coaching or consultant world. You will learn those services they need that they are not even aware so you can figure out how to market yourself. I love the phrase “They don’t know what they don’t know” You will also get a good working knowledge of 1shopping cart set up and maintenance which is a highly marketable skill.”
~ Lauren McMullen
www.timefinder4you.com
“If you are looking to become proficient in the tools offered by 1ShoppingCart and want to learn additional ways that you can strengthen your VA skills so that you are in ‘hot’ demand by coaches and consultants in particular, then this class is for you.
It’s one of the best investments you will make in your VA practice because you will immediately see results that you hadn’t expected. Some of these will come in the form of increased knowledge and a new skill set to add to your services, increased confidence level where you feel more comfortable charging a higher rate for specialized services and, ultimately, prospects seeking YOU out because you have just what they want!”
~ Karen Schatz
Virtually With You Virtual Assistance
VirtuallyWithYou.com
“I was stuck! Although I was offering a laundry list of services, I was dissatisfied because I knew I had technical skills that were being underutilized.
I chose to take the Hot Skills training because I wanted to transform these skills over to my VA business. I also wanted to have a better understanding of how to use these technologies to streamline and automate processes so my clients could better communicate & deliver to their desired audience. In the spirit of paying it forward, my clients would then be able to provide increased value to their desired audience.
Using a combination of teleclass & web demo, the material was well-planned, presented using real-life examples, and interactive. I came away from the class with a terrific set of notes, “after-care” at my fingertips in the form of an alumni mailing list, clarity, focus, the knowledge of HOW I was going to develop my business, and the confidence in knowing I will able to effectively use my talents.”
~ Carrie Anderson
The Virtual Inch
TheVirtualInch.ca
“Hot Skills VA Training will give you the skills and confidence to offer more advanced services and attract great clients. Cindy & Tina are both friendly, professional and knowledgeable and deliver the lessons in an interactive and easy to understand format. There is always room for discussions and questions and the assignments and group support all ensure you have a thorough comprehension of the topics.
I would highly recommend Hot Skills VA Training to anyone who wants to kick their VA business up a notch!”
~ Jennifer Hazlett
ALTERNATE ADMIN Virtual Assistant Services
www.altadmin.ca
“Tina Forsyth and Cindy Greenway are excellent instructors and work very well together. I found their style of delivery informative, engaging and fun. They really know what they’re talking about, and it’s clear they are very passionate about helping their VA colleagues to gain the skills today’s clients are looking for.
Tina and Cindy have their fingers on the pulse of the VA industry. You won’t go wrong with this or any other course they offer! ”
~ Kathy Smith
Smith Secretarial & Design
SmithSecretarial.com
“The way Tina & Cindy teach this program is very interactive and there’s a lot of practical examples shown so we can see immediately how it (shopping cart) all works from the beginning to SALE and beyond.
I would recommend this program to anyone just starting out or even if you’ve dabbled a bit – it’s a lot of information but you learn skills that can help you grow your client base and reach success in your business! Great program – I feel that it has set me up to have great success in 2009! Thanks so much for all your hard work with us!”
~ Janice Pawlitsky
Chaos Intervention
www.chaosintervention.ca
“The Hot Skills VA Training program is presented in an engaging and lively format. The friendly atmosphere in the class encourages questions, discussion, and individual participation. Cindy and Tina are experts in the skills they teach, walking the class step-by-step through the details of each session.
The videos and class notes are a hugely valuable resource. If you’re looking for a way to increase your value to your clients or you want to broaden your career path, I highly recommend taking the Hot Skills VA Training!”
~ Vicki Vannoy
Virtual Assistant
www.vickivannoy.com
“There are very few resources in which VA’s help other VA’s to succeed and remain a constant support to each other. [Generally] top VA’s are not willing to help other VA businesses, let alone set up a structured course that is more affordable than paying for hourly VA coaching.
Tina and Cindy teach the knowledge VA’s need to know to start and keep a successful VA business, and they are also eager to answer any questions we may have, at any time. (I constantly ask questions, even if they aren’t out loud, and I felt encouraged to ask if I didn’t understand something and not feel bad if I didn’t catch on as quickly as my classmates).”
~ Sandra Nicole Concepcion
I’m Game, Count Me In!
Hot Skills VA Training
Publicity Specialist VA Program
The program consists of 5 hour-long self-study sessions,
led by Diana Ennen and Cindy Greenway.
In these lessons, you will learn the hot publicity skills clients are looking for:
- Press Release Writing & Distribution Learn how to write a terrific press release. Diana will share the the do’s and don’ts of press releases, how to find newsworthy topics, how to distribute your press releases online and to reports and the secrets to success.
- Article Writing & Distribution Learn how to write a killer article and a bio that results in clicks! Also how to distribute your articles online and elsewhere to targeted media.
- Preparing a Media Kit & Proposal Every business needs a media kit. You will learn exactly what needs to go into a medial kit and how to get it noticed.
- Pitching the Media
The media can be intimidating, but not if you’re prepared and know how to pitch. Learn how to reach the newspapers, TV and radio and how to follow up with them. - Mistakes to Avoid with Book and Product Reviews
In this class we’ll tell you about the most common mistakes made when it comes to requesting book and product reviews and how you can avoid them.
Each session will be recorded and available in online video format so you can refer back to each session at your convenience. These videos will be available to you for at least one year after you take the program, so you have them for easy reference as needed once you start applying these skills with your new clients.
One Last Thing… Before you Click the Buy Button
There are a few things you will need to have in place:
- a computer with high-speed internet access
- a desire to enter a specialty area that very few know anything about!
Price for the complete
5 session Self Study Program – with audio and video recordings
Only $197
| REGISTER NOW: One Payment of $197 |
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Consider this…
As Little as 4 Hours of Work With Your New Skills and You Can MORE Than Recoup Your Tuition…Everything after that is gravy, and means more money in your pocket.
Our ‘We Swear On Our Laptops’ Promise to You…
As service providers who’ve been around the block awhile, you’ll want to know that our goal is your absolute satisfaction.
If within the first week of your registration of the program you discover it is not for you… let us know and we’ll cheerfully refund whatever portion (or full amount) of tuition you’ve paid. We swear on our laptops…
Will you join us?
To your success,
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| Cindy Greenway Author of ‘Virtually Successful: 8 Simple Ways for Virtual Assistants to Find (and Keep) Clients’ www.HotSkillsVATraining.com www.VirtuallySuccessful.com www.GrowYourVABiz.com www.GetClientsClub.com |
Questions? Email us direct at team[at]hotskillsvatraining[dot]com or call 877-576-2229.
P.S. – The Virtual Assistant industry is our passion and we would like nothing more than to help you build your business. This program consists of the exact skills we have used in our own businesses that have afforded us to enjoy the flexibility of a self-directed schedule while still generating a great income. This is your opportunity to do the same and much more.
